About
Discover the story behind E L O I S E.
WHY THE BRAND was created
E L O I S E was created to fill the spaces in our everyday lives - between professional and personal, day and night, work and drinks out. Through the craftsmanship, the fabric, and the make, I wanted to focus on the quality, not branding. Every garment reflects the true cost of creating clothing that lasts, made slowly and thoughtfully. Nothing more.
It began with a pair of pants I made in my first year of fashion school. I tried to make as much of my wardrobe as I could and the pants were the item that I got the most compliments on.
Then, when I entered the real world of work, finding affordable yet high quality pieces for my work wardrobe proved pretty tough. I knew I still had a lot to learn on my fashion journey, so I kept focusing on building my skills and learning as much from the industry as I could.
I worked in a fabric store and in the workroom of a New Zealand fashion brand, before going out on my own, with the pants from all those years ago as the first piece I launched.
I hope you enjoy wearing these garments - made for not only young women but anyone looking to have more quality basics in their wardrobe.
E L O I S E is all about building a collection of garments for your wardrobe that you can easily pair with your own favourite pieces.
Every garment begins with careful fabric selection and thoughtful construction. We work directly with Italian manufacturers known for their precision and craftsmanship. Nothing is rushed. Nothing is mass-produced.
Our garments favour timelessness over trend. Pieces are designed to last beyond seasons, to move with you.
Our garments are based in simplicity and quality, every piece is a quiet statement - of confidence, of intention, and of care.